- By eMarketer on September 18, 2014
Big data continues to be both a bane and boon for retailers looking to attract and retain customers. Consumers continue to negotiate their relationships with how much information they cede to retailers and to what ends.
- By eMarketer on September 17, 2014
As part of its continuing evolution from a traditional department store to something more exclusive and personalized, Sears has been expanding the appeal of its loyalty program, Shop Your Way. The retailer recently added an advice feature to the program that gives members the opportunity to interact with store associates and each other. Eric Jaffe, Sears’ senior vice president…
- By eMarketer on September 16, 2014
Data security issues have rattled shoppers and hindered sales over the past year, as customers continue to lose confidence in retailers protecting their privacy. With so many hackers and such advanced malware knocking into retailers’ systems daily, what are companies doing to address these problems? And what can they do?
- By eMarketer on September 12, 2014
eMarketer noted earlier this year that college students are not as broke as stereotypes may lead us to believe. When they are not mooching off of free food at student centers or subsisting on instant ramen, college students spend their money dining out at restaurants or drinking at bars. Seven in 10 US college students polled…