Retailer performance, store productivity and consumer spending

  • Under Armour’s Fitness Wearables Open Channel to Deeper Engagement

    By eMarketer on October 22, 2014
    Under Armour’s Fitness Wearables Open Channel to Deeper Engagement

    Under Armour wants to make wearable fitness devices more interactive by using the data that wearables generate. That’s the first step toward helping advertisers better target ads that will appear on these devices. Chris Glode, general manager at Under Armour, spoke with eMarketer about the opportunities wearables present and what it will take for them to gain widespread adoption.

  • Live Chat Can Turn One-Time Shoppers into Repeat Customers

    By eMarketer on October 21, 2014

    Retailers scrambling to tighten their operations before holiday season might want to consider adding live chat to their customer service arsenals—and doing so across channels. According to a study commissioned by Moxie Software, a chat software company, 62% of customers expect live chat to be available on their mobile devices. If it were available, 82% of respondents said they...

  • Half of Digital Shoppers Don’t Want You Using Their Social Data

    By eMarketer on October 20, 2014
    Half of Digital Shoppers Don’t Want You Using Their Social Data

    Even before “big data” was an everyday phrase for digital marketers and retailers, the digital realm meant more and more of consumers’ personal data was accesssible to those looking to target them as customers. But how much of that data is fair game in consumers’ minds? Just as web surfers and digital advertisers must come to a general agreement…

  • What Retailers Might Add the Most Value with Location Tracking?

    By eMarketer on October 17, 2014
    What Retailers Might Add the Most Value with Location Tracking?

    In-store location tracking doesn’t appeal to too many consumers—at least, not yet. According to April 2014 research from PunchTab, only a quarter of male smartphone owners and 29% of their female counterparts were likely or very likely to allow in-store tracking, even with incentives to do so. The rest were indifferent at best.

  • How Optimistic Should Retailers Be About Their Big Season?

    By eMarketer on October 16, 2014
    How Optimistic Should Retailers Be About Their Big Season?

    Retail sales will experience the biggest holiday-season boost in several years, according to predictions from the National Retail Federation (NRF). The industry group expects a 4.1% increase in November and December retail sales, excluding auto, gas and restaurant sales.