- By eMarketer on October 24, 2014
With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff. But shoppers this year demand more than ever.
- By eMarketer on October 23, 2014
The way to court millennials is to give them special attention, according to LoyaltyOne, an Ohio-based loyalty program consultancy. Its US consumer survey, which polled 1,034 young adults in the US ages 18 to 29, found that providing one-on-one time with experts in-store could build affinity and brand loyalty among this elusive demographic.
- By eMarketer on October 22, 2014
Under Armour wants to make wearable fitness devices more interactive by using the data that wearables generate. That’s the first step toward helping advertisers better target ads that will appear on these devices. Chris Glode, general manager at Under Armour, spoke with eMarketer about the opportunities wearables present and what it will take for them to gain widespread adoption.
- By eMarketer on October 21, 2014
Retailers scrambling to tighten their operations before holiday season might want to consider adding live chat to their customer service arsenals—and doing so across channels. According to a study commissioned by Moxie Software, a chat software company, 62% of customers expect live chat to be available on their mobile devices. If it were available, 82% of respondents said they...
- By eMarketer on October 20, 2014
Even before “big data” was an everyday phrase for digital marketers and retailers, the digital realm meant more and more of consumers’ personal data was accesssible to those looking to target them as customers. But how much of that data is fair game in consumers’ minds? Just as web surfers and digital advertisers must come to a general agreement…