- By eMarketer on October 29, 2014
As executive vice president and general manager of Point Inside’s StoreMode solution, Pete Coleman not only has his eye on Point Inside’s overarching goal—enabling retailers to engage shoppers through their smartphones as they move along path to purchase—he specifically provides retailers with the tools to communicate with shoppers who are searching for information inside their brick-and-mortar locations. Coleman spoke…
- By eMarketer on October 28, 2014
Digital shopping across analog borders is nothing new. While Americans may be less familiar with the practice than digital shoppers in other countries, with less vibrant online marketplaces, early peer-to-peer shopping experiences on eBay were frequently international in nature, and anyone who’s scoured the web for an unusual book, music recording or film has probably made an overseas purchase…
- By eMarketer on October 27, 2014
A survey from customer experience management firm SDL of more than 3,000 consumers found that they want a positive customer experience from their retailers more than anything else. For most, that means consistency across channels—that is, retailers must meet expectations that the quality and quantity of information and service online and offline will match. What the study…
- By eMarketer on October 24, 2014
With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff. But shoppers this year demand more than ever.
- By eMarketer on October 23, 2014
The way to court millennials is to give them special attention, according to LoyaltyOne, an Ohio-based loyalty program consultancy. Its US consumer survey, which polled 1,034 young adults in the US ages 18 to 29, found that providing one-on-one time with experts in-store could build affinity and brand loyalty among this elusive demographic.