Retailer performance, store productivity and consumer spending

  • In-Store Mobile Search: Your Web Search Strategy and Tactics Won’t Cut It

    By eMarketer on October 29, 2014
    In-Store Mobile Search: Your Web Search Strategy and Tactics Won’t Cut It

    As executive vice president and general manager of Point Inside’s StoreMode solution, Pete Coleman not only has his eye on Point Inside’s overarching goal—enabling retailers to engage shoppers through their smartphones as they move along path to purchase—he specifically provides retailers with the tools to communicate with shoppers who are searching for information inside their brick-and-mortar locations. Coleman spoke…

  • Should Retailers Worry (More) About Cross-Border Shopping?

    By eMarketer on October 28, 2014
    Should Retailers Worry (More) About Cross-Border Shopping?

    Digital shopping across analog borders is nothing new. While Americans may be less familiar with the practice than digital shoppers in other countries, with less vibrant online marketplaces, early peer-to-peer shopping experiences on eBay were frequently international in nature, and anyone who’s scoured the web for an unusual book, music recording or film has probably made an overseas purchase…

  • Got a Seamless Customer Experience Yet?

    By eMarketer on October 27, 2014
    Got a Seamless Customer Experience Yet?

    A survey from customer experience management firm SDL of more than 3,000 consumers found that they want a positive customer experience from their retailers more than anything else. For most, that means consistency across channels—that is, retailers must meet expectations that the quality and quantity of information and service online and offline will match. What the study…

  • Consumers Expect Omnichannel Experience This Holiday Season

    By eMarketer on October 24, 2014
    Consumers Expect Omnichannel Experience This Holiday Season

    With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff. But shoppers this year demand more than ever.

  • Millennials Want Special Attention In-Store

    By eMarketer on October 23, 2014
    Millennials Want Special Attention In-Store

    The way to court millennials is to give them special attention, according to LoyaltyOne, an Ohio-based loyalty program consultancy. Its US consumer survey, which polled 1,034 young adults in the US ages 18 to 29, found that providing one-on-one time with experts in-store could build affinity and brand loyalty among this elusive demographic.