- By eMarketer on October 22, 2014
Under Armour wants to make wearable fitness devices more interactive by using the data that wearables generate. That’s the first step toward helping advertisers better target ads that will appear on these devices. Chris Glode, general manager at Under Armour, spoke with eMarketer about the opportunities wearables present and what it will take for them to gain widespread adoption.
- By eMarketer on October 21, 2014
Retailers scrambling to tighten their operations before holiday season might want to consider adding live chat to their customer service arsenals—and doing so across channels. According to a study commissioned by Moxie Software, a chat software company, 62% of customers expect live chat to be available on their mobile devices. If it were available, 82% of respondents said they...
- By eMarketer on October 20, 2014
Even before “big data” was an everyday phrase for digital marketers and retailers, the digital realm meant more and more of consumers’ personal data was accesssible to those looking to target them as customers. But how much of that data is fair game in consumers’ minds? Just as web surfers and digital advertisers must come to a general agreement…
- By eMarketer on October 17, 2014
In-store location tracking doesn’t appeal to too many consumers—at least, not yet. According to April 2014 research from PunchTab, only a quarter of male smartphone owners and 29% of their female counterparts were likely or very likely to allow in-store tracking, even with incentives to do so. The rest were indifferent at best.
- By eMarketer on October 16, 2014
Retail sales will experience the biggest holiday-season boost in several years, according to predictions from the National Retail Federation (NRF). The industry group expects a 4.1% increase in November and December retail sales, excluding auto, gas and restaurant sales.