We have released our ranking of the top 10 ecommerce retailers in China. Combined, the retailers on this list will account for more than 85% of all retail ecommerce sales in the country this year.
As expected, Alibaba will take the top spot, with a 58.2% share of all retail ecommerce sales. JD.com will rank second with a 16.3% share.
Over the past few years, however, the dynamic marketplace in China has welcomed some new players that are offering branded products, which are popular with consumers. This has meant that smaller, more specialist players that can offer “authentic” goods have become credible competitors to Alibaba and JD.com.
Some of the growing ecommerce players in China this year include:
Pinduoduo, or PDD, a Groupon-style retailer that mixes in social buying, will rank third behind Alibaba and JD.com this year with a 5.2% share. That’s up from a 0.1% slice of the market when it launched in 2015. Started by a former Google engineer, PDD allows consumers to buy direct from wholesalers and factories at competitive prices. A key factor in PDD’s success to date is that it has targeted Tier 3 and Tier 4 cites in China, thus attracting new price-conscious ecommerce customers. In addition, PDD has made it relatively easy for sellers to enter the marketplace.
Gome, an online and offline multichannel retailer that specializes in home goods, will take a 0.7% share of all retail ecommerce sales in China this year. The company, which employs social sharing as part of its marketing strategy, has also begun to use its online data to support its offline offerings.
Suning, primarily an electronics retailer, has been exploring multichannel integration over the past few years. This approach has proved profitable so far, and the company will account for nearly 2% of retail ecommerce sales in China this year.