Amazon; Affluents; Rewards and Incentives  

The numbers you need to know today

January 16, 2018

Amazon's Fear Machine: Traditional retailers aren't the only ones terrified of Amazon. According to a Promotion Optimization Institute (POI) survey, 82% of consumer products manufacturers said they are fearful of Amazon and other large ecommerce platforms like Alibaba. These companies, which were located largely in North America, worried they will have more trouble profiting from relationships with Amazon than with firms like Walmart. In addition, 51% of manufacturers surveyed this year indicated they were behind in linking their traditional and digital promotions. But that was lower than the 58% who said the same in 2017.

Affluents Also Like Discounts: A new survey from First Insight found that affluent consumers, defined as those who make more than $100,000 a year, are frequently shopping at discount retailers. In fact, 42% of respondents said they did so, vs. 27% who said they often shop at full-price retailers. What's more, over a third of affluents polled said their discount shopping has increased. 

Bonus Money: Data from Virtual Incentives, looking at how consumers feel about rewards, found nearly two-thirds of survey respondents said they view rewards as "bonus money."  The findings were in line with previous surveys centering around loyalty and rewards, which also showed consumers are likely to feel more favorable toward a company that offers them something.