Amazon is expanding its efforts in Brazil, with a new initiative that lets third-party vendors sell electronic goods within its marketplace in the country.
Consumers in Brazil will find more than 110,000 electronics and accessories, which add to the already existing marketplace catalog for books on Amazon.com.br. The selection includes items such as smartphones, computers and TVs from various brands such as Samsung, Motorola and Sony.
The stock price of Argentina-based MercadoLibre has tumbled since the Amazon announcement, driven lower by worries about increased competition from the ecommerce giant. Brazil accounted for 54% of MercadoLibre’s total revenues in 2016.
But as of January this year, Amazon remained a relatively small player in the Brazilian market, at least in terms of unique visitors.
MercadoLibre, or MercadoLivre in Portuguese, ranked as the country’s top ecommerce platform among desktop buyers in January 2017, according to data from comScore. The firm reported that there were 27.7 million unique desktop visitors to the site during that month.
Meanwhile, CNova-owned platforms took second place with 23.4 million visitors, followed by B2W Digital’s platforms, which accounted for 21.7 million visitors.