Amazon; GNC; Value Shoppers

The numbers you need to know today

January 18, 2018

The Real Deal: Amazon has rolled out a new shopping section on both its site and mobile app that lets consumers shop for products costing a maximum of $10 each at no additional shipping cost. "Amazon is always innovating on behalf of customers and '$10 and Under' is our newest means of delighting customers who love a great value," the company told TechCrunch. 

Same-Store Gains: GNC reported an increase of 5.7% in same-store sales for Q4 2017. The company said it will be focusing on several key initiatives in 2018, including a more engaging ecommerce and digital platform. According to eMarketer Retail's companies database, GNC's comparable sales also grew in Q3 2017, by 1.3%. 

It's All About Cost: A new study from omnichannel commerce technology provider Radial, looking to understand consumers' online buying habits and expectations, found that many online shoppers are buying low-cost products. In the UK, for example, 56.2% of respondents said they spend less than $100 per month on digital purchases, while 42.2% of US shoppers said the same. What's more, roughly six in 10 online shoppers said buying products at the lowest possible price was important to them when shopping digitally. 


Retail 2017 TrendPack

eMarketer’s Retail 2017 TrendPack gives you everything you need to leverage the latest data and analysis for retail ecommerce.

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