Amazon; GNC; Value Shoppers

The Real Deal: Amazon has rolled out a new shopping section on both its site and mobile app that lets consumers shop for products costing a maximum of $10 each at no additional shipping cost. "Amazon is always innovating on behalf of customers and '$10 and Under' is our newest means of delighting customers who love a great value," the company told TechCrunch. 

Same-Store Gains: GNC reported an increase of 5.7% in same-store sales for Q4 2017. The company said it will be focusing on several key initiatives in 2018, including a more engaging ecommerce and digital platform. According to eMarketer Retail's companies database, GNC's comparable sales also grew in Q3 2017, by 1.3%. 

It's All About Cost: A new study from omnichannel commerce technology provider Radial, looking to understand consumers' online buying habits and expectations, found that many online shoppers are buying low-cost products. In the UK, for example, 56.2% of respondents said they spend less than $100 per month on digital purchases, while 42.2% of US shoppers said the same. What's more, roughly six in 10 online shoppers said buying products at the lowest possible price was important to them when shopping digitally.