The Prime perks just keep coming.
One-hour curbside pickup is the latest Amazon benefit granted to Whole Foods Market shoppers using the Prime Now app. With a minimum order of $35, you'll get the convenience of parking in a designated spot while someone brings your groceries to your car. If you want your goods in 30 minutes, that will set you back $4.99.
The service will begin at Whole Foods locations in Sacramento, Calif., and Virginia Beach, Va., but will be rolled out to more cities by the end of the year.
The new service is yet another move by Amazon to set itself apart from Walmart, its closest US competitor, as well as grocery conglomerate Kroger. Getting items to shoppers quickly and more conveniently (not to mention cost-effectively) is where the retail battle is being fought.
Same-day delivery has seen rapid uptake, according to Dropoff, up from 17% of US internet users in 2017 to 31% this year. Groceries are the most-wanted same-day product category (64%) and the top category delivered same-day (19%).
"The eMarketer Ecommerce Insights Survey," conducted by Bizrate Insights in July 2018, found that just 2.6% of US internet users took advantage of curbside pickup in the past month. But nearly 3 times as many respondents ages 18 to 29 (7.5%) had used this method. In an April 2018 grocery-specific survey by Market Force Information with a larger timeframe (90 days), 9% of US grocery buyers had used curbside pickup.