Artificial intelligence (AI) is gaining popularity with businesses and consumers in the retail industry, and many expect a wave of new AI-based recommendation tools for online shoppers.
Perhaps the best sign of consumers’ increasing interest in AI is research that suggests favorability toward its use in recommendation of products and services.
According to a March 2017 survey of internet users worldwide conducted by Qualtrics for Rocket Fuel, 50% or more of respondents from the Gen X, millennial and Gen Z age segments said they value AI for recommending various products and services.
Rocket Fuel’s findings match up with an earlier study by DigitasLBi, which investigated the potential business applications for so-called chatbots, a subsegment of AI that uses messaging powered by automated software.
According to the November 2016 survey, 22% of US internet users said they would like to receive chatbot-based product recommendations from retail stores, the highest of any category listed.