Consumers seem to have mixed feelings about signing up for automatic replenishment programs, according to a new study from Oracle.
The survey, which took place in July 2017, was conducted among more than 15,000 consumers worldwide. It covered a wide variety of attitudes about shopping and purchasing, touching on personalization, returns, payments and technology.
With regard to replenishment programs, the study found that roughly half of respondents around the globe were relatively open to the concept, at least in the abstract: Some 48% said they thought online automatic replenishment would be important to their experience in the future.
But in the present, 33% of those polled by Oracle said they thought it would be "creepy" for a supermarket to ship grocery items based on personal data, including date of purchase. On the other hand, 40% said it would be "awesome" if supermarkets were to use the same technology to suggest items—but not automatically send and charge for them.
Earlier this year, an A.T. Kearney study found muted interest in regular replenishment programs for beauty and personal care products.