Despite being able to buy recurring products like paper towels or razor blades with a click of mouse—or by asking Alexa—consumers still prefer to shop at physical stores for those purchases.
In fact, in a February 2018 survey conducted by Tune, nearly 50% of US and UK internet users said they prefer brick-and-mortar stores for their basic, simple or repetitive purchases, which range from dish detergent to milk.
By comparison, 28% of respondents said they prefer to buy those items with a mobile device, and just 17.5% favor their desktop.
And when it came to smart speakers, just 3% of US and UK internet users said they prefer to buy the basics via either Amazon’s Echo, Google Home or Apple HomePod.
While voice commerce is growing, it’s not yet widespread.