Beauty retailers like Sephora and L'Oréal have adopted augmented reality (AR) in some form to let consumers try on products without having to leave their home.
And other beauty marketers worldwide also plan on embracing the technology within the next two to five years, according to an April 2018 survey by Celebrity Intelligence. When asked when they expect AI-powered conversation and personalization campaigns across email and social to happen, 65% of respondents said within the next two years, and another 30% said within five years.
Similarly, almost as many beauty marketers were in agreement about that timeline when it came to remote one-to-one beauty consultations using mobile video and AR.
Other innovations, however, may take even longer. For example, 32% of respondents said that getting bespoke beauty solutions based on a customer's DNA will be adopted at scale over the next two years, and another 42% believe it'll happen with five years. Still, a significant number of beauty marketers (27%) said it might take even longer—10 years.
But it will get there. And based on how companies like Sephora and Ulta Beauty have struck a chord with their AR efforts, the technology will solve a clear pain point for consumers.