Free In-Store Naps: Casper has opened its first physical location in New York City. The store will feature six mini bedrooms where consumers will be able to test out Casper's products, including mattresses and pillows. "On day one, we had someone knock on our door and say, 'I’m here to try out the mattress,'" Philip Krim, co-founder of Casper, told The Washington Post. "That’s when we realized, by accident, just how important the physical experience was going to be."
Strong Sales Growth: Macy's reported sales of $8.67 billion for Q4 2017, a 1.8% increase compared with a year prior. "We are encouraged to see a trend improvement in our brick-and-mortar business,” said Jeff Gennette, chairman and CEO of Macy's. Looking ahead, the retailer plans to invest in a number of initiatives that will affect its stores, technology and merchandising.