As times change for retail, industry professionals expect traditional stores will be replaced with newer models.
A new report from Avanade, a provider of digital cloud services, and EKN Research found that while nearly 80% of retailer professionals worldwide currently believe traditional sales are the primary business function of stores, that will change in the next two to three years.
By 2020, traditional sales activities will fall to the bottom of what retailers expect from stores. At the top will be theme-based stores, fulfillment centers and pop-ups.
Of course, retailers are already introducing these new creations. Snapchat recently opened up its second pop-up store for its Spectacles in Venice, Calif., and the new Foot Locker in New York’s Times Square includes several “shop-in-shops” (shops within a store, each with its own cash registers) with one themed around basketball.