Consumers Concerned About Buying Fake Products Online

For many, worries of quality are common 

Author: Jen King

July 27, 2018

Shopping online can be risky for many consumers—some aren't sure about the quality of the products, some are concerned about fit and others worry they'll be getting a knockoff. 

In a June 2018 survey conducted by The Harris Poll for Applied DNA Sciences, roughly two-thirds of US internet users said they're at least somewhat concerned that the products they're buying online—like clothing, household linens or even pricey leather goods—are fake. 

Meanwhile, nearly eight in 10 said they're at least somewhat concerned that the items they buy—which they expect to be of high-quality—are actually made up of low-quality materials. And are they sure that they're really getting an organic item? No, not really. Nearly three-quarters said as much. 

Harris Poll respondents aren't the only ones concerned about counterfeits. A February 2018 survey by Survata for CPC Strategy polled 1,505 US internet users who bought an Amazon product in the past six months. Roughly 57% said they're somewhat concerned about buying a fake product on the ecommerce site, though they haven't had any issues yet. Another 14.4% stressed they were very concerned. 

A survey conducted last year by Vitreous World for MarkMonitor also illustrates just how wary consumers are when it comes to counterfeits. Some 42% of internet users worldwide said they unknowingly bought fake goods from an online marketplace, and among those who have, half said they’ve been tricked more than once.