Fewer consumers say that restaurant technology offerings like online ordering and digital menus influence where they're going to eat.
At least according to a recent study from consulting firm AlixPartners, which surveyed 1,005 US internet users and asked them on a scale of 1 to 5—with 1 being non-influential and 5 being highly influential—which technologies influence their dining choices.
For example, in Q1 2017, 40% of respondents said that online ordering was influential when deciding whether to dine in or order delivery. Fast forward to one year later, and that figure slipped to 32%.
This was a consistent trend among all the various technology mentioned. Compared with last year, fewer consumers said that tech like free Wi-Fi, mobile ordering or getting a text once a table was ready was a deciding factor in where they chose to eat.