Retailers often feel pressure to reinvent the shopping experience. But are consumers so easily swayed by bells and whistles?
Somewhat, according to a November 2017 Episerver survey of internet users in the US and Western Europe. The software company presented a set of emerging technologies related to online shopping, and found that most respondents hadn't tried or had low levels of interest in three of the four.
A good portion of respondents (26%) said they've tried using chat for assistance, while lower numbers had used fingerprint, facial and voice recognition to log into an account. However, around a third of those polled did indicate an interest in each type of biometric login.
Biometric tech is probably most familiar to consumers as a way to access their smartphones—not necessarily an online retail account. For instance, in a September 2017 Visa survey, 65% of US internet users had used fingerprint recognition, 41% had used voice and 31% had used facial recognition at least one time.
As far as tech in the physical world is concerned, internet users in the Episerver poll were least interested in drone deliveries, 3-D printed products and virtual/augmented reality, despite the latter category experiencing a fair amount of hype for 2018 in the retail industry.