Easter Shopping Behavior: After discount (58.9%) and department stores (45.8%), online (28.0%) is the No. 3 retail channel US consumers plan to shop for Easter, according to National Retail Federation (NRF) survey data. And while traditional activities, like visiting family and friends or cooking, are the most popular celebratory plans, shopping also has a role—11.0% of consumers plan to shop digitally on Easter itself, and 9.2% said they'll shop in-store. Roughly eight in 10 US consumers will celebrate Easter in 2018.
Tech for Personalization: Almost all brands (90%) think finding the right technologies to offer personalized experiences is a major challenge, according to a January 2018 survey of US and UK marketers by OnBrand and Bynder. Being granted sufficient budget was a distant second, at 37% of respondents. As far as tech investments, mobile apps (68%) were the most popular, and voice assistants (40%) and virtual reality (37%) also made strong showings. A majority (54%) of marketers polled prefer a female voice for these virtual assistants.