eBay Says It Will Match Amazon, Walmart Prices

Relentless price pressure drives ecommerce

June 21, 2017

eBay said it would match prices on some 50,000 items, a move to assert itself against market titans Amazon and Walmart.

eBay said it would match prices offered by Amazon.com and Walmart.com, as well as BestBuy.com, Jet.com, HomeDepot.com, Sears.com, Target.com and Wayfair.com.

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Retailers Change Pricing Models to Avoid Race to the Bottom

Retailers are being forced into a tight position: They don’t want to be undercut by competitors but they also want to avoid driving further price-consciousness among consumers, which ultimately will erode or even erase margins.

Amazon’s aggressive pricing keeps the pressure high, however, and consumers continue to focus on price and discounts.

A February 2017 survey of digital shoppers by CPC Strategy found that the most commonly cited deciding factor for purchasing on Amazon was price.

And a survey by Episerver in October 2016 found that roughly two-thirds of digital buyers cited price concerns as a factor that would get in the way of completing an online purchase.