Eco-Fashion; Prime Members; Casper's Store Expansion

The numbers you need to know today

April 19, 2018

Eco-Fashion: Men are roughly 52% more likely to care about eco-conscious fashion than women, according to a study from outdoor lifestyle brand Timberland. What's more, men spend more per month than women on their style—$311 vs. $187, respectively. 

Prime Membership: In an annual shareholder letter, Amazon founder and CEO Jeff Bezos said that the company has reached more than 100 million paid Prime subscribers worldwide. eMarketer expects there will be 56.4 million US households with an Amazon Prime subscription in 2018. And by 2020, that number is projected to grow to 64.7 million. Prime members are very valuable to Amazon since they shop on the site more frequently and tend to be more affluent than the average American.

Store Expansion: Mattress startup Casper is planning to expand its brick-and-mortar presence to Canada with the launch of two stores in Toronto this spring. Earlier this year, the company opened its first physical stores in the US, after depending on many partnerships with other retailers, including West Elm and Target