eMarketer slightly reduced its estimates for worldwide retail sales for 2016 through 2021, mainly because of foreign currencies’ weak exchange rates relative to the US dollar. Despite this, ecommerce sales will increase 23.2% in 2017 and, for the first time, account for one-tenth of total retail sales.
Total retail sales will reach $22.737 trillion by the end of this year, up 5.8% from 2016. eMarketer includes sales across all retail channels in its estimates for overall retail. This includes sales from ecommerce retailers and transactions that occur over C2C platforms such as eBay and other auction sites, and sales by motor vehicle and parts dealers and by gas stations. Travel, event ticket and restaurant sales are excluded from eMarketer’s forecast of retail and retail ecommerce.
The retail ecommerce market—which includes products and services ordered via the internet over any device—will total $2.290 trillion in 2017.
This article is drawn from eMarketer's new report, “Worldwide Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021,” which offers country-by-country estimates and forecasts of retail sales, ecommerce sales and mcommerce sales for 30 countries around the world. Subscribers to eMarketer PRO can access the report here. Individual copies of the report can be purchased here.