Retail ecommerce sales in the furniture and home furnishings sector will grow 16.4% this year, reaching $35.95 billion, according to eMarketer.
Growth is expected to continue at a healthy double-digit pace over the next four years, with ecommerce sales in the category topping $62 billion in 2021.
The home furnishings category includes a wide range of goods, from inexpensive, easy-to-ship towels and dishes to major, bulkier purchases like sofas and rugs, which are usually bought with more research and consideration. "Every year, shoppers grow more comfortable with making even these larger purchases digitally," said eMarketer's Krista Garcia, author of the report.
The home goods and furnishings sector is benefiting from millennial shoppers coming of age, Garcia said. This younger group is settling down, decorating homes and bringing their comfort with buying digitally to the category.