Express joined the cavalcade of apparel retailers posting sales declines, reporting that sales slid 7% for the fiscal first quarter ended April 29.
Comparable sales decreased 10%, compared to a 3% decrease in the first quarter of 2016. The same-store sales measure includes ecommerce sales, which rose a robust 27% to account for 21% of total sales.
But that means the physical store same-store sales decline would have been even more distinct, when stripping out digital sales.
However, like other retailers, Express noted that early part of the quarter was more of a struggle, and performance improved as the quarter went on. And those improvements have carried through to Q2.
Below are some key data points drawn from the eMarketer Retail & Ecommerce database:
Store productivity: Express's average sales per store declined 10.3% in fiscal 2016, after rising 6.3% in fiscal 2015. Average sales per square foot were $310 in 2016, compared with $342 the prior year.