What Areas Are Retailers Investing In?
According to Gartner, worldwide retail tech spending will increase 3.6% to $203.6 billion in 2019.
Retailers are investing more in technology at a time when many firms are growing their mobile operations. In a study published in September by VoucherCodes and WBR Insights, 75% of senior retail executives from the UK and France said they plan to invest heavily in developing mobile apps, coupons and payments.
Similarly, in a recent Retail Touchpoints survey of 115 US retail professionals, new technology and mobile technology were the most-cited areas for in-store budget increases in 2018.
What Technologies Are Retailers Already Using?
Ecommerce platforms and point-of-sale (POS) systems are the most commonly used retail technologies, according to an October study of 235 US retail professionals by Total Retail, Radial and NAPCO Media. Just around one in five respondents said they used fraud prevention software, personalization products and content management systems.
How Do Shoppers Feel About Retail Tech?
Consumers have mixed feelings—and it depends on the tech.