France’s winter sales period—a government-regulated nationwide sale, which ran from January 11, 2017, to February 21, 2017—just wrapped up.
Nearly 72% of internet users in France ages 18 and older said they bought apparel during the sale, according to a February 2017 report from Toluna.
Leading Product Categories Purchased by Internet Users in France During the Winter Sales Period*, Feb 2017 (% of respondents)
Winter sales periods have been extended to six weeks since January 2015, one week longer than previous years.
Clothes are by far the most popular purchase. Sporting goods was a distant second—bought by just a third of respondents.