Teens and young adults use their smartphones while in-store more than the average consumer.
A February 2017 survey of US smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (referred to as Generation Z) use their devices for a variety of reasons while shopping in-store. Furthermore—and perhaps unsurprisingly—they overindex for most smartphone shopping-related activities compared with smartphone users in general.
But that’s not the only way they use their phones in-store.
When Euclid asked respondents about how they use their smartphones in brick-and-mortar stores, 16- to 21-year-olds were more likely than consumers on average to use their devices for general purposes, to take pictures of products for future reference, and to talk or chat with friends or family about purchases.