Gen Z Uses Smartphones In-Store More than the Average Shopper

They chat online about purchases and photograph products

Author: Alison McCarthy

March 14, 2017

Teens and young adults use their smartphones while in-store more than the average consumer.

A February 2017 survey of US smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (referred to as Generation Z) use their devices for a variety of reasons while shopping in-store. Furthermore—and perhaps unsurprisingly—they overindex for most smartphone shopping-related activities compared with smartphone users in general.

But that’s not the only way they use their phones in-store.

When Euclid asked respondents about how they use their smartphones in brick-and-mortar stores, 16- to 21-year-olds were more likely than consumers on average to use their devices for general purposes, to take pictures of products for future reference, and to talk or chat with friends or family about purchases.

There were only two areas in which they lagged average users. One was using their smartphone to compare prices, and the other was email promotions.

These younger smartphone-using shoppers also had a higher tendency to use certain mobile apps or features than average. Euclid found that 16- to 21-year-olds were nearly three times as likely to use Snapchat while shopping in a physical store. They also overindexed for texting and using a smartphone camera.