Global apparel sales will rise by $156 billion from 2016 to 2019, according to Euromonitor, with growth concentrated in a fairly small number of markets. And within those markets, a relatively small number of cities will account for a significant portion of new sales.
According to projections by Euromonitor, China, the US, India, the UK, Russia and Mexico will account for roughly two-thirds of total world growth in apparel retail sales through 2019.
Apparel Retail Sales by Country, 2016 and 2019, in billions of dollars
In absolute numbers, China's sales are expected to rise far more than any other country, increasing $60 billion over the three-year period. But as with so many other consumer trends in China, growth will be most pronounced in the largest urban areas. "While China’s six megacities with over 10 million people account for only 7.2% of the country‘s population, they are forecast to account for 19% of total growth of consumer expenditure on clothing and footwear," Euromonitor said.