Here’s Another Way Men and Women Differ

In stores, women tend to text, men tend to search

Author: Monica Melton

June 29, 2017

How you use a mobile phone in the store may depend on whether you’re a man or a woman.

According to a new study of US internet users from Euclid Analytics, women are more likely than men to text while shopping in-store, whereas men are a bit more likely than women to conduct a search.

The study found that 44% of women respondents text while in-store, compared with 34% of men.

As with texting, women were more likely than men to use their phone’s camera while in a store, at 31% to 22%.

The study suggests that female shoppers tend to consider in-store shopping a social, interactive activity. Well over a third of female shoppers (37%) seek the advice of their friends and family regarding potential purchases.

Considerably fewer men seek a second opinion while shopping. Less than one quarter (24%) asked for advice from family and friends regarding things they might buy. 


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