Consumer sentiment indicates that shoppers are feeling flush this holiday season. More are confident about the economy and plan to up their gift spending this year.
According to a September 2018 Field Agent study, US holiday shoppers said they would spend more in all holiday categories, including gifts, groceries for meals and decorations.
The usual suspects filled the top three spots when shoppers were asked where they would spend the most on holiday gifts. Walmart was chosen by 65%, Amazon by 62% and Target rounded out the responses (39%). Amazon and Walmart swapped places when consumers had to choose just one retailer.
Most of these retailers are also present on our list of top US companies ranked by ecommerce sales. Bath & Body Works and GameStop are not, however, reflecting the popularity of fragrances, beauty products and video games as gifts.
Most consumers shop both online and offline, and this is no different during the holidays. The vast majority (79%) said they were very or completely likely to buy gifts by digital means this year. The list of retailers where these shoppers plan to spend the most looks similar to where they plan to spend overall, but Amazon took a far larger share (67%). Walmart was No. 2 (19%), followed by Target (6%), eBay (5%) and Best Buy (2%).