Home Improvement; Junk Mail; T-Commerce

The numbers you need to know today

March 8, 2018

Amazon’s Improving: Most still think of The Home Depot or Lowe’s for tools and home improvement needs, but according to analysis by One Click Retail, Amazon is gaining on them, driven by home automation products like smart electrical plugs. Home Depot’s online sales grew 7.5% year over year, while Amazon’s sales of tools and home improvement products rose 25%.

Spam Folders Seeing More Action: The number of commercial emails getting delivered to spam folders continues to rise. Per Return Path, 13.5% bypassed users’ inboxes in 2017, compared with 12.5% in 2016 and 12% in 2015. Online retailers specializing in sporting goods, office supplies, and flowers and gifts had the highest rates of emails ending up in junk folders.

T-Commerce? Home shopping might take on new meaning if Hulu has anything to say about it. The video streaming service is launching shoppable ads units referred to as “T-commerce.” Starting with “Tomb Raider,” the ads are currently limited to movie tickets that can be bought onscreen by remote or video game controller, though the company says it will expand into other categories.