The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?
According to an August 2018 Ipsos survey of US consumers, in the past year negative attitudes towards automation have softened a bit, especially among seniors and the employed. Security concerns, worries about isolation and fears that robots will take our jobs all shrunk year over year.
The number of positive sentiments around automation making products and services more accessible (70%), making life easier (67%) and improving the quality of products and services (53%) have all increased.
While a majority of consumers think automation has improved the shopping experience (56%), this was down from 58% in 2017. Upon closer examination, there were notable differences by age. The 18-to-24 age group was most in agreement with the statement (67%), followed close behind by those ages 25 to 34 (66%), while the most negativity came from consumers ages 50 to 64 (46%).
However, the oldest cohort of consumers—those ages 65 and older—were more likely to view automation as beneficial as opposed to having drawbacks than 35- to 64-year-olds, as well as making life more interesting. Perhaps it takes graduating from middle age to gain a new perspective.