In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.
How Do Emotions Influence Shopping Behavior?
August 20, 2018
In fact, a recent study from analytics firm Clicktale found that while 78% of UK and US internet users believe they're rational when they shop, another 30% said they shop to calm down. Meanwhile, 74% said they have "stress-shopped" in the past.