How Do Emotions Influence Shopping Behavior? 

August 20, 2018

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In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do. 

In fact, a recent study from analytics firm Clicktale found that while 78% of UK and US internet users believe they're rational when they shop, another 30% said they shop to calm down. Meanwhile, 74% said they have "stress-shopped" in the past.