As in-store tech becomes widespread, some glitches are bound to occur. But how many and how often?
A May 2018 survey from intelligent support platform Boomtown found that 80.9% of US internet users have run into inefficient or malfunctioning tech while shopping or dining. For another 58.9%, this has occurred multiple times.
Some bugs actually cost sales. The study found that 25% had a left a store or restaurant without making a purchase after a technology problem.
Other bugs merely inconvenience consumers. But those inconveniences have repercussions, the study found. Respondents said after a tech snafu they make fewer purchases, visit less frequently and won’t recommend the brand as often to others.