New Approach: J.Crew is now offering products from its Madewell brand in select stores, in an effort to bolster sales and drive traffic to its locations. Retail Dive reports that there will be six Madewell shop-in-shops within J.Crew stores, including locations in New York City and Florida. According to eMarketer's Retail Database, J.Crew's comparable sales decreased 9.0% in Q3 2017.
Impulse Shoppers: Research from Slickdeals, a consumer-driven deal-sharing platform, reveals the average American makes 156 impulse purchases every year. And more than half of those purchases are for themselves. Meanwhile, roughly two-thirds of respondents said they've shopped impulsively when there was a deal.