Watchful Market: Kate Spade is collaborating with Fossil on a new line of smart watches, which was unveiled at CES on Tuesday. According to Engadget, the Android Wear devices will track steps, calories and distance traveled via Google Fit, but won't include a heart rate sensor. eMarketer estimates there will be 50.1 million adult wearable users in the US this year, with that number expected to reach close to 60 million by the end of 2021.
Short Attention Spans: Sonic is focusing on shorter ad lengths to keep up with human attention spans. During its presentation at the 20th annual ICR Investor Conference, the fast-food company said 90% of its ads will be 15 seconds long, while only 10% will be 30 seconds long. Per eMarketer Retail's companies database, Sonic's comparables fell 3.3% in Q4 2017.