While ecommerce sales were up 20%, The Home Depot's first-quarter revenues fell short of expectations, as a drawn-out winter and a slow start to spring delayed the DIY season.
The delayed blooms were reflected in wilting web traffic for Home Depot. Overall traffic for February, March and April, the three months of its fiscal Q1, was down by 9.9%, according to SimilarWeb data.
Home Depot was not alone. The home improvement sector as a whole saw web traffic decline at about the same rate, dropping 11.1% during the three-month period.
In reporting its first-quarter results, Home Depot noted that comparable store sales for the month of May are up at a double-digit pace—signaling that sales and interest did not blow away in the late-spring storms, only remained underground for some extra time.