What incentivizes consumers to join a loyalty program? According to recent data from financial technology company Blackhawk Network, they want to get something out of it—whether that's a discount or free merchandise.
When US internet users were asked why they joined a loyalty program—or if they didn't, what would encourage them to do so—many said it was to get free points (61%), cash back (61%) or even free stuff (51%).
Only 4% of respondents said nothing would encourage them to join a loyalty program.
When it comes to loyalty programs, many consumers look for immediate gratification. According to a February 2018 survey from Oracle, 72% of internet users worldwide said they would be interested in a loyalty program that involved no effort. Instead of managing rewards, promotions or discounts would be automatically applied to a purchase without consumer action.