For Many Grocery Execs, Being Omnichannel Is Top Priority

Investing in other technologies like predictive modeling is also key

Author: Rimma Kats

November 3, 2017

A majority of grocery executives in North America are looking to prioritize their online, mobile and omnichannel capabilities within the next 18 months, according to new data from RIS News and Progressive Grocer.

In fact, more than eight in 10 said they plan to do so. And another 33% said they’re looking to become fully omnichannel to shoppers.

The omnichannel focus reflects the fact that more and more consumers are adjusting their buying habits and purchasing groceries online.

A February study by Unata and Brick Meets Click reported that in 2016, 19% of US internet users polled said they were likely to buy groceries online. And in the 2017 survey, 31% of respondents said the same.

But while having an omnichannel presence is important—and is something many are aspiring to—it’s not the only technology investment on the horizon, according to the RIS News and Progressive Grocer study.

Nearly six in 10 respondents said they’re looking to invest in new payment alternatives within the next 18 months. And almost as many said they’ll prioritize expanding into new product and service categories.

Meanwhile, over a quarter (27%) of respondents said they plan to invest in analytics-driven decision-making, such as predictive modeling, while 21% will focus on developing personalized marketing capabilities.