A majority of grocery executives in North America are looking to prioritize their online, mobile and omnichannel capabilities within the next 18 months, according to new data from RIS News and Progressive Grocer.
In fact, more than eight in 10 said they plan to do so. And another 33% said they’re looking to become fully omnichannel to shoppers.
The omnichannel focus reflects the fact that more and more consumers are adjusting their buying habits and purchasing groceries online.
A February study by Unata and Brick Meets Click reported that in 2016, 19% of US internet users polled said they were likely to buy groceries online. And in the 2017 survey, 31% of respondents said the same.