Mobile commerce isn’t always synonymous with user-friendly. And for merchants trying to engage consumers on their devices, that’s a pressing concern.
But it's not the only one.
In a March 2018 survey by fraud and risk management platform Kount, 600 merchants worldwide—across 29 industries like apparel, entertainment and food—said they faced a plethora of challenges when it comes to mcommerce.
Of course there's the ease of use for the consumer, cited by 60.0% of merchants, but there's also detecting fraudulent orders (52.0%), security concerns with mobile platforms (46.4%), the cost of new technology (32.8%) and the lack of internal resources to manage (25.6%).