Retailers have an abundance of fulfillment options at their disposal: buy online, pick up in-store, buy in-store, ship to home—you name it. There’s no single fulfillment option they are focusing all their efforts on.
But, according to an April 2017 survey from consultancy Boston Retail Partners, retail execs in North America are directing more of their energy on some options, like reserve online, pick up in-store, than they are on other ones, like same day delivery.
Just 34% of respondents said they have implemented same day delivery—and a majority of them said it needs improvement. While nearly a quarter said this particular option is something they plan to implement within the next three years, a large share (42%) said it’s something they don’t plan to adopt at all.
That’s quite a contrast compared to other fulfillment options.
For example, nearly two-thirds of respondents said they have implemented buy in-store, ship to home. And although half of those respondents said that particular option needs improvement, it’s clearly something many are retailers are offering.
Even among those who haven’t adopted this option, roughly a quarter said they plan to in the next three years.