Retailers are constantly looking to improve the shopping experience, but leveraging new technologies to do so can be costly.
A spring 2017 study from Oracle and cloud-based marketing automation provider Bronto Software, which was released this past November, asked US retailers a hypothetical question: What ecommerce innovations they would focus on if money or time were not issues.
A large share of respondents (44%) said they would focus on newer payment options, like one-click ordering, while a little over a third said they’d like to focus on social selling.
Overall, many of the responses had a similar theme—enhancing the user experience. Some 33% of retailers said they would strive to offer subscriptions and curated services, and over a quarter mentioned dynamic personalization.
And this continued theme of enhancing the customer experience has many retailers trying out different tactics to influence ecommerce sales. A study from marketing personalization tech startup Qubit, which was audited by PwC, analyzed 2 billion website visits and 120 million purchases over a four-year period.