For Mcommerce App Users, It's All About Time and Money

Deals and special offers are key

Author: Monica Melton

August 23, 2017

Mcommerce app users say it’s all about time and money.

According to a new survey conducted by Clutch, a B2B research firm, almost 7 in 10 mcommerce app users in the US access the apps to receive deals and offers. Nearly as many said they appreciate them for the flexibility to buy at any time.

For some, apps appear to address problems with the experience of shopping in stores. Roughly half of the respondents said they wanted to see larger inventories, or save time at the store, or simply avoid going to the store.

Most digital purchases still take place on desktop computers, but mobile purchasing is rapidly rising. According to eMarketer’s latest estimates, mcommerce will make up 34.5% of total retail ecommerce sales this year, a share that will rise steadily in the coming years. eMarketer expects mobile to surpass desktop by 2021.

Those figures include both tablets and phones. eMarketer estimates that smartphone sales make up about two-thirds of all mobile commerce sales.

Of that, purchasing activities appear to be roughly divided between app and mobile web. A January 2017 study from Fluent found that 51% of US smartphone mcommerce buyers primarily make purchases via app, while 49% made purchases via mobile web.

Photo credit: Brooke Cagle on Unsplash