Mcommerce app users say it’s all about time and money.
According to a new survey conducted by Clutch, a B2B research firm, almost 7 in 10 mcommerce app users in the US access the apps to receive deals and offers. Nearly as many said they appreciate them for the flexibility to buy at any time.
For some, apps appear to address problems with the experience of shopping in stores. Roughly half of the respondents said they wanted to see larger inventories, or save time at the store, or simply avoid going to the store.
Most digital purchases still take place on desktop computers, but mobile purchasing is rapidly rising. According to eMarketer’s latest estimates, mcommerce will make up 34.5% of total retail ecommerce sales this year, a share that will rise steadily in the coming years. eMarketer expects mobile to surpass desktop by 2021.