A survey of US and UK millennials found that—surprise—many would be comfortable using a variety of new technologies while shopping.
According to a study from artificial intelligence (AI) company ViSenze, older millennials (ages 21-34) were just as likely to feel this way when compared to younger millennials (ages 18-20), with a few exceptions.
While 36.8% of younger millennials said they would be comfortable using augmented reality (AR) while shopping, fewer older millennials (28.6%) agreed. Meanwhile, nearly one-third of older millennials said they would be comfortable using digital assistants throughout their shopping journey, but less than a quarter of younger millennials felt the same way.
However, when it came to visual search and shoppable content, both groups expressed nearly equal amounts of comfort. What's more, these new technologies were the ones many said they would be comfortable using, above AR or live chat.