Mobile Loyalty; Office Supplies; Credit Cards

The numbers you need to know today

Author: eMarketer Editors

March 22, 2018

Millennials Don't Get Credit: Millennials might not be as enamored of credit cards as previous generations. According to a CivicScience survey, debit cards were the most used payment method for 55% of US consumers ages 18 to 34. Cash was second, at 25%, followed by credit cards (17%). Credit card use appeared to be linked to income. Just 13% of millennials in households with annual incomes under $50,000 used credit cards primarily, compared with 25% of those earning over $100,000. 

Amazon Small Business: Amazon has been courting the business-to-business (B2B) market, and small businesses especially, with the Chase co-branded credit card it plans to introduce. One Click Retail analyzed how Amazon fared with office products in 2017, and estimated that in the US its sales were up 31% to $2.9 billion. The top three office sales categories on Amazon were ink, toner and office organization products, up 74%, 51% and 24%, respectively. 

Channel Preference for Loyalty Programs: CodeBroker, a mobile loyalty platform, found 75% of US loyalty program members—no surprise—said they'd be more likely to participate in a loyalty program if they could easily access it from a smartphone. In terms of accessing rewards info like points balances, preferred methods spanned channels: 37% liked a link in a text message on mobile, 28% a mobile app and 19% a website on a computer. For receiving communications from rewards programs, email was consumers' top channel (42%).