A recent study by mobile services provider Stratix and IHL Group found retailers in North America that deployed mobile point-of-sale (POS) technology experienced a 24% average increase in sales during 2017 compared with those that didn’t offer mobile checkout in-store.
This increase in sales could also be attributed to the human holding the device. The study reported that some of the keys to success were maintaining eye contact and transacting side by side so the customer could see the screen.
Deploying mobile POS technology is easier said than done, though. Three-quarters of retailers surveyed said a leading challenge was not having the right apps in place to make the devices useful. Such apps give store associates the ability to access a retailer’s complete inventory, or provide customer-related data such as order history.
A majority of retailers also said they lacked adequately trained staff to implement mobile POS strategies, and that they suffered from a scarcity of internal help desk support.