Despite the ubiquity of mobile phones, screen size and other factors have held back purchasing on the devices. However, data from ecommerce platform Unbxd indicates that for at least one product category, mobile tops desktop.
Unbxd analyzed US purchasing activity on its platform through the first three quarters of 2017 and found that 49.2% of fashion and lifestyle orders occurred on mobile. (Unbxd treats tablet orders as separate from mobile.)
The categories where mobile order share was high don't seem to follow any clear logic or pattern, with music equipment reaching a 40% order share and groceries a 36.4% share. At the lower end were such categories as books, office supplies and healthcare.
Overall, Unbxd found mobile orders made up 36% of all orders. Tablet orders made up 12%. And desktop orders made up a majority of orders, at 52%.