More retailers are planning to get personal in the next 12 months, according to a recent study from SLI Systems.
Of the 276 retail professionals worldwide surveyed, nearly half said they have plans to add personalization to their ecommerce efforts within a year, in response to "increasing threats" from ecommerce giants like Amazon.
Meanwhile, a third said personalization is already a part of their strategy, with many leveraging a mix of online and offline data to tailor a distinctive experience for shoppers, particularly in regards to email. Fully 57% said they send out emails triggered by online behavior, and another 25% said they send emails triggered by offline behavior.
That mirrors a study Retail TouchPoints released in August 2018, which found that seven in 10 retail executives worldwide focus their personalization efforts on email. Ecommerce was next (64%), followed by mobile apps and sites (37%) and in-store (29%).