Many retailers have some form of mobile technology in place, including mobile sites and apps, according to a study conducted by BRP (Boston Retail Partners).
A large share of retail executives in North America surveyed said they have implemented a mobile site or mobile app. Fully 60% said they had implemented a mobile site, and of the remainder more than half expect to build one. Meanwhile, 53% have created a mobile app, and, again, more than half of the rest foresee building one.
Nearly two-thirds of the retailers in the study had revenues topping $1 billion.
Beyond mobile sites and apps, there seems to be less activity, and a number of technologies bypassed or overlooked.
For example, just 23% of respondents said they have implemented in-store mobile offers. More than four in 10 said it’s something they’ll work on within two years.