No shock, the most popular shopping site with teens is practically everyone's favorite online retailer. Yes, Amazon.
Amazon receives 47% of teen spending share, according to a fall 2018 Piper Jaffray report "Taking Stock With Teens." Rounding out the top five retail websites are Nike (5%), American Eagle (3%), Urban Outfitters (3%) and PacSun (2%).
Online shopping is common among teens; 86% of upper-income females and 91% of males shopped digitally in fall 2018, an all-time high. But while many like to shop this way, they like to shop in-store, too. The behavior is higher among females (76%) than males (56%), per Piper Jaffray.
This mirrors earlier studies that have shown Gen Z (which includes teens) had a higher preference for shopping in brick-and-mortar stores than older generations.
The Piper Jaffray survey didn't probe into which specific retailers teens shopped at, but it did find that specialty retail, like an Under Armour or Brandy Melville, is greatly favored (74%) over legacy retail (19%), like department or drug stores. This is a relatively new development, since it was the reverse prior to spring 2015.