What’s stopping mobile users from making purchases on their phones?
Well, for one thing, the screens are too darn small.
That was one of the findings of a PricewaterhouseCoopers survey conducted in September 2016. The data was part of a UK-focused report that compared consumer usage and attitudes in the UK with those in China and the US.
About one-third of US internet users ages 18 and older surveyed said a challenge of purchasing products via mobile devices was that the screen is too small.
Meanwhile, about one-quarter said that mobile sites aren’t easy to use—likely a response at least in part to mobile phone screen size.