Creating Customer Loyalty: In a new BRP (Boston Retail Partners) report about personalization, many retailers said they provide specialized offers to entice consumers to give up personal information. More than three-quarters of retailers said they could identify their most valuable customers, but 69% thought there was room for improvement. Of the respondents that could identify their most valuable customers, 69% shared this info with sales associates so they could potentially personalize the store experience using mobile tools.
Another Week, Another Data Breach: Under Amour-owned MyFitnessPal's breach is already old news, now that Saks Fifth Avenue and Lord & Taylor's credit card hack has emerged. Details were stolen via in-store payment systems, and ecommerce data is thought to have been unaffected. Most consumers are more concerned with online threats than in-store hacks. The leading privacy-related action taken by internet users in the US and Western Europe was limiting the amount of personal data put online and shared with companies, according to RSA.