Social Beats Price Comparison Sites: When it comes to the research stage in the path to purchase, generational differences abound. According to GlobalWebIndex, Gen Zers are far more likely to use social media (47%) than price comparison sites (19%), while the reverse is true for boomers, but not to an extreme degree (33% favored price comparison sites and 26% social media). Both millennials (45%) and Gen Xers (36%) used social media more for product research.
Status Seeking: A YouGov and Infor survey found that 78% of US digital buyers want status updates on their purchases, whether the order is being prepared or out for delivery. Among those who value updates, 78% wanted estimated arrival time, while 29% wanted to track where their goods were in real time. Four in 10 fashion shoppers said they would switch brands if one didn't meet their needs, compared with 20% of auto shoppers.